Dano Williams

Dano Williams is a designer in Portland, Oregon.

Selected Projects

2025 The United States Web Design System
Product management and design Front-end development Leadership
2018 Public Sans typeface
Typeface design Front-end development
2015 Berkman Center for Internet & Society prospectus
Print design Information design Data visualization Icon design
2015 Library Innovation Lab website and identity
Front-end development Content strategy Logo design Icons/UI
2015 Perma.cc redesign
Front-end development Web app Content strategy Icons/UI
2014 nplusonemag.com site design
Front-end development Content strategy Icons/UI
2005+ n+1 publishing system
Book design Identity Illustration

The United States Web Design System

Over eight years and three presidential administrations, I served as Project Lead for the federal government's design system, USWDS, helping it grow from a recently-released 1.0 product to a stable, mature, and trustworthy open source tool at the cusp of its fourth major version. I lead the team through a period of significant transition, designing and building the USWDS website, developing its strategy, hiring staff and structuring contracts, and working to grow a community of practioners around shared principles and the values of human centered design. We developed a strong commitment to working in the open. We managed the product in GitHub, produced hourlong monthly public presentions, and delivered regular releases to the codebase. Our commitment to accessibility is resulting in services that reduce the barriers to participation across the federal government, and is a model for state, local, and tribal governments, as well as the private sector. Typefaces: Public Sans, Source Sans Pro, Merriweather, Roboto Mono

Public Sans typeface

While working at 18F and USWDS, I adapted an existing open source typeface, Libre Franklin, into a full-featured neutral sans serif, suitable for the United States federal government. This variable font includes nine weights from thin to black, an italic, and significant international language support. With distribution both in a Public Sans GitHub repo and through services like Google Fonts, Public Sans has found widespread adoption beyond government. Typefaces: Public Sans

The Berkman Center for Internet & Society prospectus

The Berkman Center for Internet & Society (now the Berkman Klein Center for Internet & Society) is one of the oldest and most respected insitutions devoted to the study of the Internet and an open web. Creative Commons, Chilling Effects, Wikipedia, and the podcast can all trace their development through the Center. This new prospectus communicates the Berkman Center’s history and values through the motif of a radiant center — both as pure image and as practical infographic — an image of a rigorous, exciting, and limitless academic environment. It lays the conceptual groundwork for the Center’s modern identity and its larger communication strategy. Read a complete case study of this project.Typefaces: GT Walsheim, Post Grotesk.

Library Innovation Lab website and identity

The future doesn’t always have to destroy or disrupt the past. It can build on it, strengthen it, and discover its forgotten strengths and successes as well. Harvard’s Library Innovation Lab is a brilliant example of the critical role for libraries, academia, and other noncommercial institutions of public knowledge in the digital future. I was fortunate to join their smart, passionate team as a Designer-in-Residence for 2015. Together we built a new website and identity system to communicate the Lab’s impressive smarts, vitality, and breadth of accomplishment. Typefaces: Founders Grotesk Text, Post Grotesk

Perma.cc redesign

Link rot kills academic citations and Perma.cc stops link rot. Harvard’s Library Innovation Lab developed Perma.cc to provide scholars and legal professionals a way to create permanent, reliable, unbreakable links to the digital sources cited in their work. This redesign helped the Lab take a hard look at the Perma.cc’s usability, making the core functionality more consistent and predictable. We looked at the typefaces, colors, and button shapes, but — just as importantly — at the language system at the center of the overall product definition. We built a trustworthy, bulletproof responsive design to take Perma.cc from a promising beta to a polished 1.0 web app. Typeface: Roboto

nplusonemag.com site design

2014’s redesign (now nearly three years old) was a fundamental change for n+1: now the canonical version of the magazine is online. The digital-first redesign allowed n+1 to continue its free web-only articles while adding a new paid online subscription level. The new interactive experience was informed by a detailed content strategy that analyzed the components of the publication and a design strategy that put the reading experience first. Typefaces: Adelle, Adelle Sans, Freight Sans.

n+1 publication system

n+1 is a journal of politics, literature, and contemporary thought based in Brooklyn, NY. Their publishing system, developed in 2005, is an idiosyncratic mix of traditional typographic design and colorful abstract illustration. From the beginning, n+1’s primary focus has been its texts. Its visual materials are designed to support the writing without overwhelming it — to be distinctive without distraction and to add tone with minimal aesthetic posturing. Typefaces: Versa Sans and Warnock Pro, unless otherwise noted.